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The Dos and Don'ts of Adoption Advertising

Why You Should Work with an Adoption Advertising Agency

Finding the right adoption opportunity is a life-changing experience, but it’s also one of the most challenging steps in your adoption journey. That’s why American Adoptions offers reliable, helpful adoption advertising to lead you to a successful placement.

This guide will show you the dos and don’ts of the domestic adoption advertising process and why having the support of a licensed adoption agency should ease some concerns.

For more information about our beneficial adoption services, you can call 1-800-ADOPTION today or fill out our online contact form to get more free information now.

Domestic Adoption Advertising Dos: Follow the Law

This step might seem straightforward, but look up your state’s adoption laws before you begin advertising your adoption plan.

Some states allow families to advertise themselves in search of an adoption opportunity, which might seem appealing if you are a self-starter. Depending on the state, though, it may be illegal to self-advertise without appropriate licensing.

In several states, any self-advertising at all is illegal.

For instance, Alabama and Kentucky do not allow any adoption advertisements. There are 11 other states that allow advertising only by state social service agencies. These are only a couple of the many state-specific requirements and restrictions on adoption advertising.

Adoption Advertising Dos: Work with a Licensed Adoption Advertising Agency

Adoption agencies and other professionals have established methods of finding the right adoption opportunities for hopeful parents, which is why we encourage you to work with licensed agencies.

Adoption professionals can coordinate these adoption advertising services and help you achieve all your adoption goals.

Here at American Adoptions, we dedicate plenty of resources to our national advertising efforts. We provide hopeful parents with domestic adoption advertising services that are unparalleled to other agencies’ programs. For instance, we create:

As a national adoption agency, our domestic reach means that you’ll connect with the right adoption opportunity.

When we give prospective birth mothers the information they need, our agency can provide the most successful adoption advertising services you’ll find.

Adoption Advertising Dos: Build an Online Presence

In states where advertising yourself is legal, you can turn to social media.

If you want to reach out to an audience outside your friends and family to connect with prospective birth parents, then you can use social media to share your story.

If you are OK with this part of your story being out there, then a personal blog can also be a great way to keep people updated on your adoption journey. Your family photo might reach the right person this way, too.

Adoption advertising can be complicated. If you have more questions about the process, then please contact a local attorney. They can answer your questions and explain what steps you should take in your state.

Adoption Advertising Dos: Use the Language “Prospective Birth Parent”

In most private adoptions, a prospective birth parent and a hopeful adoptive family need help to find each other. This is where an adoption advertising agency like American Adoptions comes in handy.

With over 30 years of experience, we know the best ways to have a successful adoption. That accomplishment starts when a prospective birth parent connects with you.

Someone who is considering adoption is not a birth parent but a prospective birth parent or expectant parent. When you create an adoption advertisement featuring your family and you place these adoption ads in front of people experiencing unplanned pregnancies, you are advertising to prospective birth parents.

There will be many times when people who consider placing their child for adoption will end up not choosing that path. In rare cases, this decision can happen during the adoption process. This is known as an adoption disruption.

An unplanned pregnancy is a very difficult situation. An expectant parent may also be considering other unplanned pregnancy options. For this reason, you shouldn’t assume that someone reading your advertisement will become a birth mother. Always respect their right to choose what is best for them.

Domestic Adoption Advertising Don’ts: Attempt to Complete the Adoption on Your Own

Some families can find an adoption opportunity through personal efforts, which can be amazing. But, toughing it out without professional assistance for the rest of the adoption process can cause problems. Enduring personal, legal situations can endanger the success of the adoption placement.

Adoption agencies have established procedures to protect your privacy while still your family profile in front of many prospective birth mothers.

Advertising yourself during adoption comes with many potential pitfalls. When you are doing this on your own, you are at a much higher risk of compromising your privacy and exposing important personal information online.

Whether it’s an adoption advertising agency, attorney or counselor, it is always recommended to work with a professional in order to finalize an adoption.

Adoption Advertising Don’ts: Work with Unlicensed Professionals

There are unlicensed, unregulated companies that match hopeful adoptive families with prospective birth parents.

These are usually small organizations with one or two staff members who often have no counseling background. These organizations have been outlawed in some states, so they may not even be an option depending on where you live.

There are many potential disadvantages of working with unlicensed professionals, like adoption facilitators, that you should consider. These disadvantages include:

  • Higher costs and financial risks

  • Inaccurate fee estimates

  • No regulation or oversight

  • Slower response times

  • And much more


For more information about our adoption advertising services, you can call 1-800-ADOPTION today or fill out our online contact form to get free adoption information now. We look forward to hearing from you soon!

Information available through these links is the sole property of the companies and organizations listed therein. American Adoptions provides this information as a courtesy and is in no way responsible for its content or accuracy.

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Frequently Asked Questions

Do we need to retain our own attorney?

No, American Adoptions has established relationships with some of the best adoption attorneys in the nation. Because adoption laws vary from state to state and between counties, it is important to utilize the services of an adoption attorney who specializes in the state where the adoption will finalize, which is unknown until you match with an expectant mother. You have the right to retain your own attorney, but doing so may be an additional, unnecessary expense.

Can we choose the gender of our baby?

American Adoptions does not allow gender specificity in adoption. Any family who wishes to be gender-specific in their adoption should contact us at 1-800-ADOPTION and ask about the possibility of an exception waiver before taking any other steps toward adoption with our agency. Any families who do receive an exception to be gender-specific may also incur an additional fee, which helps cover the additional advertising costs of such a request.

Please note that gender specificity will likely increase your wait time significantly.

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